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March 14, 2005
Purchase ringtones by taking a photo of a CD cover
Another big piece of technology news to come out of CTIA Wireless: a new method for users to purchase ringtones. All one has to do is use their camera phone to take a picture of a CD cover. The service is called "Mobot", and could dramatically increase ringtone sales.
"Mobot gives the world's 215 million camera phone users an instant way to connect with their favorite music. Using Mobot, consumers can take a picture of a CD cover and within seconds receive a message on the phone that lets them click through and purchase a ring tone or music. With Mobot, the average number of "clicks" necessary to make a purchase is dramatically decreased making it easier and faster to get the desired content. Mobot's solution is simple for the music provider because it doesn't require any changes to the CD cover - no URLs, short codes, or product codes are necessary for Mobot to work."
This service also encourages people to go into music outlets to find the the CD covers they want, which should make retailers like HMV happy.
Posted by Michael Amin at March 14, 2005 10:59 AM
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